Digital marketing is efficient way of promoting brands, build preferences in order to increase the sales which is the obliviously the purpose of both startups and established categories .This have various option to promote their project very effectively and at the same time is economical. It includes Internet as the core medium along with the Traditional TV and Radio which has now surpassed by Smart phones and Tablets.. Basic concept of Digital marketing is to reach large population in an effective manner, in this view social media like plays a vital role which has become a part of their daily life for major population without which imagination of life is impossible . Along with this Email, SMS are also a effective methods in order to promote the product which is gaining popularity in recent days. Since world is accepting Digitations at a rapid pace and it will be the future of marketing .One of the private survey statistics done in 2010 show that annually 4.5 trillion ads are served with digital media which has witnessed 48% growth this can be accounted as major elevation since such rapid growth has been witnessed in just nearing to two Decade..which is true when we look back the past where internet has not gained its prominence and India had just opened to the WWW in the early 90’s i.e in 1990 when computers entered into the Subcontinent from where its has gaining a rapid progress in just a few years spreading across whole world and this pace has still on troll which would surely confirm that whole planet would be digitized at once which in turn save our environment.